Privacy Policy

At My Little Hero Books, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. User Content and Photos

You may upload photos to personalize your book. These photos are used exclusively to generate your custom book via AI-based tools.

We do not store child photos on our servers after the generation process is complete. They are processed temporarily and discarded immediately once the book has been created.

We will never use your photos for marketing, training AI models, or any other purpose without your explicit consent.

2. Information We Collect

We collect the following types of information when you use our Service:

a. Personal Information

• Name, email address, and billing/shipping addresses
• Payment details (processed securely via third-party provider)
• Account login credentials (if you create an account)

b. Content You Provide

• Photos of your child
• Text describing the adventure or character details
• Customizations for your book

c. Technical Information

• IP address, browser type, and device information
• Usage data (pages visited, clicks, session duration)

3. How We Use Your Information

We use your information to:

• Personalize and generate your custom children's book
• Process payments and ship printed books
• Provide customer support
• Improve the quality and performance of our Service
• Send transactional and account-related emails
• Notify you of updates, offers, or features (you can opt out anytime)

4. How We Share Your Information

We do not sell your personal information.

We may share your information with:

• Service providers: for printing, shipping, payments, analytics, and hosting
• Legal authorities: when required by law or to protect our rights
• Affiliated companies: as part of a business transfer (e.g., merger, acquisition)

5. Data Security

We implement industry-standard security measures to protect your data. However, no system can guarantee absolute security. You are responsible for keeping your account password secure.

6. Children's Privacy

Our Service is intended for adults (parents/guardians) to use on behalf of their children. We do not knowingly collect personal data directly from children under 13. If we become aware of such collection, we will delete the information immediately.

7. Your Rights and Choices

You may:

• Access or update your personal data via your account
• Delete your account and all related data by contacting us
• Opt out of promotional communications at any time

8. Data Retention

We retain your information as long as your account is active or as needed to fulfill your order. After account deletion, your data will be removed from our systems within a reasonable period, except where legally required.

9. Third-Party Services

Our website may link to third-party services (e.g., payment processors or printing services). We are not responsible for their privacy practices. We recommend reviewing their policies directly.

10. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a new effective date. We encourage you to review it regularly.

11. Contact Us

If you have questions or concerns about this Privacy Policy or your data, contact us at:

Elfa Labs LLC
30 N Gould St Ste N
Sheridan, WY 82801
support@mylittleherobooks.com